Insights and Data on Euro 2024 Betting Trends
CRM marketing solution provider Optimove has unveiled its latest insights on bettors' wagering intentions for Euro 2024.
The report, compiled by Optimove Insights, provides a detailed examination of the wagering and communication preferences of the average European customer.
Betting Behavior and Preferences
The findings reveal that more than half of bettors (58%) exhibit active betting behavior, placing bets on one or more games weekly. Notably, 29% of bettors bet on several games per week, while a substantial 76% of respondents bet at least once a month.
Among the types of bets, over/under bets are the most favored, attracting 46% of bettors. Prop bets follow closely at 39%, and parlays round out the top three at 35%.
In terms of the events bet on, 57% of bets are placed on Champions League and European tournaments, while 54% are placed on national league season games. National tournaments or friendlies account for 48% of bets, and national cup games make up 46%.
Euro 2024 Betting Trends
The report highlights that a remarkable 84% of bettors plan to bet on Euro 2024, even if their national team is not participating. Live betting during games is especially popular, with 83% of bettors engaging in this form of wagering.
The key factor influencing a bet is player performance, which is cited by 52% of respondents. Expert analysis and betting promotions are equally influential, each impacting 47% of bettors surveyed.
Marketing Challenges
Despite the enthusiasm for betting, the report reveals significant challenges for sportsbook operators. Many respondents have abandoned specific platforms due to an overwhelming number of marketing messages or irrelevant content. This demonstrates the critical need for operators to strategically tailor their communication to avoid alienating their customers.
Industry Implications
The insights from Optimove serve as a cautionary guide for sportsbook operators. It is essential for these operators to refine their communication strategies, ensuring that they are both relevant and engaging to deepen player loyalty and optimize customer lifetime value.
"The results of this report provide a clear guide for sportsbook operators to deepen player loyalty and optimize customer lifetime value," said a spokesperson from Optimove.
Moreover, Euro 2024 presents a significant opportunity for operators to build deeper relationships with both existing and new players. By paying close attention to the preferences and behaviors detailed in this report, operators can enhance their marketing efforts and, ultimately, their bottom line.
As betting trends continue to evolve, maintaining an informed and strategic approach to customer engagement will be more important than ever. By leveraging the detailed insights provided by Optimove, sportsbook operators can better navigate the dynamic landscape of sports betting and achieve sustained success.